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setting up a web server

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setting up a web server

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setting up a web server setting up a web server One of the worst mistakes people can make is building massive, multiage sites that take forever to load. "The more, the better" is not the case, at least when it comes to website design. Studies have shown that 30 to 60 percent of visitors drop off with each click they're made to take. Your site has to be as streamlined as possible if you want it to reach its true profit potential. So keep the number of pages to a minimum.

setting up a web server If you're selling 10 or fewer products, include them on your homepage. Why make visitors click through to a separate "Products" page to see what you have to offer? Remember, every click loses sales. If you can't feature all your products on your home page, group them in categories and display each category of products on its own page, instead of including a separate page for each product. 6. Never confuse eye-candy with content.

setting up a web server Graphics should only ever be used to support the main purpose of your site: to get people to buy what you have to sell. You may want to impress people with your technical know-how by including lots of banners and links on your site, but too much visual clutter looks unprofessional and can ruin your credibility. Anything that distracts visitors from your copy is guaranteed to lose you sales. So if a graphic doesn't directly relate to your product or service, then it shouldn't be on your site. It's just that simple.

setting up a web server 7. Don't chase visitors away with long, unnecessary Flash presentations and splash pages. If your customers have to spend too much time trying to figure out how to stop your Flash presentation so they can get through to the "meat" of your site, they'll be gone, most likely never to return. Elaborate web design can slow down the user experience and be a turnoff for potential customers. Keep the look of your website clean, and always consider the impression you're making on a first-time visitor.

setting up a web server

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setting up a web server