setting up a web server

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setting up a web server

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setting up a web server setting up a web server Try to place the most important information toward the top of the page so that you minimize the amount of scrolling your customers need to do to view important content or product information. In particular, watch your graphics placement, and avoid horizontal scrolling--it's an annoyance that doesn't generally sit well with online audiences. A site map or search function can also be a handy tool to help visitors locate the exact content they're looking for, especially for large, elaborate websites. Good site structure translates into ease of use and satisfied customers who will want to return to your website. 3.

setting up a web server Make essential information easy to find. Web surfers are impatient people--they don't want to spend a lot of time trying to find what they're seeking on your site. According to market research done by the Garner Group, more than 50 percent of all web sales are lost because site visitors can't find what they're looking for. If you've buried important information too deep within your site, you're losing out on more than half of your sales. A website should be like a newspaper story.

setting up a web server All the really important information about your site--what you're selling and how it benefits people--should be the first thing your visitors see. That's the best way to capture their attention and get them to read more. 4. Don't use industry lingo. Always assume that a visitor has no knowledge whatsoever of your business, its processes or its terminology.

setting up a web server For example, some websites label home page links with only a product name, something like "MH200 Series." To anyone inside the company, this makes perfect sense, but it may not mean anything to a potential customer. A generic "Products" link or a section with summarized descriptions makes a lot more sense to online visitors. 5. Don't make your site too large.

setting up a web server

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setting up a web server