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business to business marketing web site They're not who you should be trying to please with your Web pages and site. Instead, write your Web page content for your target audience. 2. Don't ever forget the basics. No matter what's happening in the algorithms, continue using your main keyword phrase prominently in your title tag, META description and keyword tags, link text, body, heading tags, and so forth.
business to business marketing web site That way, when the algo dial is turned, you won't have to make changes to all of your pages. You'll always be ready. 3. Focus your keyword-containing tags and body text on one keyword phrase only. Each page should be focused on one keyword phrase, and each page should have its own unique tags.
business to business marketing web site 4. Write well-crafted content for your Web pages, and add new content on a regular basis. If content is king, context is queen. Focus on your keyword phrase, synonyms and related words, and surrounding text. Use a program like ThemeMaster (http://www.
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