business to business marketing web site

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business to business marketing web site business to business marketing web site Picture the Google engineers and tech folks turning the algo dial as soon as you "think" you have "cracked" the algo. Your rankings may fall, and you would have to figure out what's working with the engine right now. In other words, your rankings may never be long term. 2. Instead of spending all of this time trying to impress a search engine with a perfect page, why not impress your true target audience.

business to business marketing web site .. your customers. Has Google, MSN, or Yahoo! Search ever bought anything from you? They're not your target audience. Your customers are your target audience.

business to business marketing web site Write your pages and content for them. 3. When you expend so much of your energy chasing algorithms, you often focus on only a few elements that influence ranking – those elements that are working right now and that you hope will give your pages the best chance for success. It is said that Google has over 100 ranking elements that influence ranking and relevancy. Some are more important than others.

business to business marketing web site But focusing on just one or two "main" elements and discounting the rest can prove disastrous to a Web site. A different approach . . . Wouldn't you rather achieve top rankings and keep them there, and have those rankings equate to sales and money in your back pocket? After all, isn't it ultimately the sales you're after, as opposed to just the rankings? If those rankings don't equate to traffic that equates to sales, you lose, any way you look at it.

business to business marketing web site

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business to business marketing web site