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set up a web page set up a web page . Should you or Shouldn't you? By Robin Nobles (c) 2005 It's a common occurrence. SEOs often spend countless hours trying to 'break" a search engine's algorithm. "If I could just crack Google's algo, my pages would soar to the top of the rankings!" Let's look at some flaws in this way of thinking. 1.

set up a web page Picture the Google engineers and tech folks turning the algo dial as soon as you "think" you have "cracked" the algo. Your rankings may fall, and you would have to figure out what's working with the engine right now. In other words, your rankings may never be long term. 2. Instead of spending all of this time trying to impress a search engine with a perfect page, why not impress your true target audience.

set up a web page .. your customers. Has Google, MSN, or Yahoo! Search ever bought anything from you? They're not your target audience. Your customers are your target audience.

set up a web page Write your pages and content for them. 3. When you expend so much of your energy chasing algorithms, you often focus on only a few elements that influence ranking – those elements that are working right now and that you hope will give your pages the best chance for success. It is said that Google has over 100 ranking elements that influence ranking and relevancy. Some are more important than others.

set up a web page

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set up a web page