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professional web hosting professional web hosting html True Paid Inclusion Programs are a "Thing of the Past" . . . Or Are They? By Robin Nobles (c) 2005 Most search engine optimizers get rather nostalgic when they remember the "good old days" of paid inclusion programs. Do you remember when we could submit a Web page for a one-time fee and get it spidered and indexed within 24 to 48 hours? The page would then be respidered every 48 hours for an entire year.

professional web hosting We could work on building our on-page and off-page factors while confidently knowing that the paid inclusion spider would be back to recrawl our page within that time frame. We didn't have to pay any pay-per-click fees. For new pages or Web sites, or for pages that we had problems getting in the indexes, paid inclusion programs were ideal. We never minded spending the money at all. These days, however, with the exception of a few directory submissions, true paid inclusion programs are a thing of the past .

professional web hosting . . or are they? Some Paid Inclusion Programs have Per-Click Fees Attached as Well The paid inclusion programs of the past certainly didn't come with pay-per-click fees attached, but some of them do now. Yes, the visibility can be impressive, but the programs come with definite disadvantages: * You not only pay to submit the URL, you also pay a per-click fee, depending on what industry you're in. So before you rush into these programs, it would be to your advantage to see how much you would pay to bid on your keywords through straight pay- per-click programs.

professional web hosting * It's important to remember that with these paid inclusion/PPC programs, you're simply "paying" to be "included." You're not "paying" for your "rankings." Therefore, you're in the rankings along with all of the free search engine listings, yet you've paid to be there and you're paying per click-through. * Though I have known a few people who have stopped the paid inclusion listing (and the per-click fee) and have remained in the listings, most people totally drop out of the rankings. So if you get where you want to be, be prepared to pay to stay there.

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