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professional web designer Keep it to a short paragraph, under 50 words. Alt tags are text descriptions that are included with the code used to display images on a page. Basically an Alt tag is the Alternate Text version of the image in case the image is not displayed. Alt tags are important for creating a fully accessible site for people who use screen reader technology that reads the page out loud through their computer speakers. Obviously an image cannot be read aloud, but the Alt tag can.
professional web designer Alt tags are also displayed as a quick popup when you “hover” your mouse pointer over an image. Many search engines, including Google, will index the Alt tags along with the rest of the body copy, making these ideal places to slip in a few more keywords. Just keep in mind that the text should accurately reflect the content of the image. Plus don’t use Alt tags on images that would not normally be read out loud, such as separator lines or bullets. This brings us to the main place to use your keywords, the body copy on the page, the text that your visitors are reading when they visit your site.
professional web designer The major search engines will no longer give you a top placement just for having the most instances of a particular keyword on your page. They will give top listing to what they believe is the most relevant page on a topic. Your job is to work your keyword into the text frequently, but appropriately. Select one or two keywords and make the page specifically about those keywords. Think of yourself giving a PowerPoint presentation to an audience of your best customers.
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