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professional web design service "When you give your prospects too many choices, they become confused and aren't sure what to do next. Confused people never buy anything." Huge Mistake #3: Optimizing Your Sales Site for the Search Engines -- You'll see this taught in nearly every "internet marketing" course, manual or eBook out there...
professional web design service "You must optimize every page of your website for the search engines!" -- In fact, this false teaching is accepted as 'gospel truth' so often that most web designers will offer to do this for you at no, or little extra cost... What they DON'T understand is that certain words and phrases must be either re-worded (to make it "keyword rich") or taken out completely, just to be looked upon highly by the mighty search engines -- and this could KILL your sales, literally overnight. Here's why: When you or a hired web designer optimize your SALES page (i.
professional web design service e. any web page designed to sell your products and services) to get a higher listing in the search engines, you're going to have to sacrifice the pulling-power of your sales copy (i.e. written sales material) just to get those higher listings. Sure, this can bring you more traffic -- but what good is all the traffic in the world, if your visitors arrive at your website and aren't compelled enough to read why they should order your product? For years, it has been taught that you should always try to find a "balance" of SEO (Search-Engine-Optimization) mixed with promotional copy designed to sell your products and services.
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