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offshore web development offshore web development I was recently struck by the fact that the top-ranking web pages on Google are consistently much better written than the vast majority of what one reads on the web. Yet traditional SEO wisdom has little to say about good writing. Does Google, the world's wealthiest media company, really only display web pages that meet arcane technical criteria? Does Google, like so many website owners, really get so caught up in the process of the algorithm that it misses the whole point? Apparently not. Most Common On-the-Page Website Content Success Factors Whatever the technical mechanism, Google is doing a pretty good job of identifying websites with good content and rewarding them with high rankings. I looked at Google's top five pages for the five most searched-on keywords, as identified by WordTracker on June 27, 2005.

offshore web development Typically, the top five pages receive an overwhelming majority of the traffic delivered by Google. The web pages that contained written content (a small but significant portion were image galleries) all shared the following features: :: Updating: frequent updating of content, at least once every few weeks, and more often, once a week or more. :: Spelling and grammar: few or no errors. No page had more than three misspelled words or four grammatical errors. Note: spelling and grammar errors were identified by using Microsoft Word's check feature, and then ruling out words marked as misspellings that are either proper names or new words that are simply not in the dictionary.

offshore web development Does Google use SpellCheck? I can already hear the scoffing on the other side of this computer screen. Before you dismiss the idea completely, keep in mind that no one really does know what the 100 factors in Google's algorithm are. But whether the mechanism is SpellCheck or a better shot at link popularity thanks to great credibility, or something else entirely, the results remain the same. :: Paragraphs: primarily brief (1-4 sentences). Few or no long blocks of text.

offshore web development :: Lists: both bulleted and numbered, form a large part of the text. :: Sentence length: mostly brief (10 words or fewer). Medium-length and long sentences are sprinkled throughout the text rather than clumped together. :: Contextual relevance: text contains numerous terms related to the keyword, as well as stem variations of the keyword. The page may contain the keyword itself few times or not at all.

offshore web development

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offshore web development