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low cost tomcat support Unlike normal HTML tags, meta tags do not affect how the page is displayed. Instead, they provide information such as who created the page, how often it is updated, the topic of the page, and which keywords represent the page's content. Search engines analyze these tags when building their indexes. 6. What is link popularity? Link popularity is the total number of web sites that link to your site.
low cost tomcat support Many of the major search engines now factor link popularity into their rankings so increasing the number of links to your site can improve your search engine rankings. 7. How does link popularity affect search engine ranking? While link popularity is only a measure of the number of pages linking to your site, it is important because it is used by some search engines to gauge your Web site's importance or relevance. Google pioneered the idea of using link popularity to determine a site's ranking. Its patented Page Rank technology rates the "importance" of a given web page by measuring the accumulated value of all links to the page.
low cost tomcat support Every link is a "vote" cast by a web page for another web page. Google's PageRank system uses those votes to determine a page's importance and then factors that importance into its ranking criteria. Since higher link popularity is an indicator of an individual page's value, it translates into higher rankings by Google. Other search engines have also started incorporating link popularity into their ranking criteria because of the success of Google's PageRank. 8.
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