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developer developer How are attraction pages different from doorway pages? There are significant differences between doorway pages and attraction pages. Doorway pages are also designed to highlight keywords, but they have very little content and serve no purpose other than to fool the search engines into thinking that something is there. Since search engines do not like pages that lack significant content, they have a negative attitude toward doorway pages. This is why Alden Hosting's Traffic Booster designs attraction pages to include content that relates to the entire web site being promoted. There is significant content included and each attraction page is unique.

developer 5. What are meta tags? A meta tag is a special HTML code that provides information about a Web page. Unlike normal HTML tags, meta tags do not affect how the page is displayed. Instead, they provide information such as who created the page, how often it is updated, the topic of the page, and which keywords represent the page's content. Search engines analyze these tags when building their indexes.

developer 6. What is link popularity? Link popularity is the total number of web sites that link to your site. Many of the major search engines now factor link popularity into their rankings so increasing the number of links to your site can improve your search engine rankings. 7. How does link popularity affect search engine ranking? While link popularity is only a measure of the number of pages linking to your site, it is important because it is used by some search engines to gauge your Web site's importance or relevance.

developer Google pioneered the idea of using link popularity to determine a site's ranking. Its patented Page Rank™ technology rates the "importance" of a given web page by measuring the accumulated value of all links to the page. Every link is a "vote" cast by a web page for another web page. Google's PageRank system uses those votes to determine a page's importance and then factors that importance into its ranking criteria. Since higher link popularity is an indicator of an individual page's value, it translates into higher rankings by Google.

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