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business quest web Search engine advertising, on the other hand, enables you to buy listings for your keywords. Positions achieved this way are referred to as paid or sponsored listings. Use these tips to help you improve both: 6. Get started by choosing the right keywords. If you have the wrong set of terms, your site won't rank well in algorithm-based search engines.
business quest web Plus, you'll waste money on pay-per-placement programs by attracting browsers, not buyers. To create an effective list of keywords, start with these suggestions: Company names: Start with the name of your company, products and services. Include misspellings and plural forms of words, if appropriate. Themes: Consider related words your customers might use to describe your business. People looking for an automobile insurance company might type in "car insurance" or "auto insurance.
business quest web " Profile your competitors: Your competitors are excellent sources of ideas. Study the keywords in their websites and their metatags. From your browser toolbar, click on "View," and then select "Source." If they're using metatags, you'll see keywords listed at the top of the page. Think like your customers: Brainstorm ideas about how your customers are looking for your business.
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