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apache web server Alt tags are also displayed as a quick popup when you “hover” your mouse pointer over an image. Many search engines, including Google, will index the Alt tags along with the rest of the body copy, making these ideal places to slip in a few more keywords. Just keep in mind that the text should accurately reflect the content of the image. Plus don’t use Alt tags on images that would not normally be read out loud, such as separator lines or bullets. This brings us to the main place to use your keywords, the body copy on the page, the text that your visitors are reading when they visit your site.
apache web server The major search engines will no longer give you a top placement just for having the most instances of a particular keyword on your page. They will give top listing to what they believe is the most relevant page on a topic. Your job is to work your keyword into the text frequently, but appropriately. Select one or two keywords and make the page specifically about those keywords. Think of yourself giving a PowerPoint presentation to an audience of your best customers.
apache web server Your PowerPoint slides will be your paragraphs. They should be concise and to the point, using your keywords to drive home your point. And, just like in a PowerPoint presentation, you can use bulleted lists to call out the several benefits of your site or product, each time relating it to your selected keyword. So use your keywords appropriately on your site and use them where you can. This will greatly increase your search engine effectiveness.
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